Helena is the Marketing, Communications and Recruitment Officer for the LINC Programme. Since joining in February 2023, she has led strategic marketing and communications activity to support recruitment, stakeholder engagement and programme visibility across digital and traditional channels within the early years and school-age childcare sector.

Helena holds an MSc in Digital Marketing Strategy from Munster Technological University and a BA in New Media and English from the University of Limerick. She is also certified in Universal Design and Digital Accessibility from Mary Immaculate College and The Fundamentals of Digital Marketing from Google Digital Garage.

She has a strong interest in inclusive and accessible communication and is passionate about using strategic marketing to support professional learning and development across the sector.